A Marketing Pitch from Author Solutions
Posted by Victoria Strauss for Writer Beware I've written before about Author Solutions' relentless efforts to get authors to buy the company's "marketing" services. Here's an example that was recently passed on to me (with the author's name and other identifying information redacted). Note the poor quality of the English (a lot of AS's staff are in the Philippines; English is a second language), the implied specialness of the offer (50% management discount, just for you!), the "hurry up and buy" pressure (supposedly only eight books will be able to get in on the deal; first come, first served!), and the...um...optimistic way the service that's being sold is presented ("endorsement" implies something tailored to the product, but in fact all it means in this case is a listing in Ingram's print and online magazines). It's all directly out of the junk mail marketing handbook. Note, finally, the tiny-print disclaimer at the...