Victoria Strauss -- Can Free Ebooks Boost Print Sales?
Can giving away electronic versions of print titles boost print sales? For years, a handful of authors, notably Cory Doctorow and Eric Flint , have been arguing that it can. With the exception of SF/fantasy publisher Baen, which pioneered the Baen Free Library in 2000, and romance publisher Harlequin, which has been using free ebooks as a sales incentive since 2006, commercial publishers have been cautious about this approach to book promotion. Recently, however, a spate of ebook giveaways suggests things may be changing. - In February, as a promotion for a new website, Tor began offering free electronic versions of its frontlist print titles via its newsletter. (As with most of the giveaways, each free ebook is available only for a limited time.) - Also in February, HarperCollins began providing free e-versions of selected titles on its website. - Again in February, Random House provided a free download of Charles Bock's Beautiful Children , and allowed Oprah Winfrey to offe...